Paid Ads 101
Paid Ads 101
Paid Ads 101 teaches you how to approach paid advertising with strategy and intention. This course focuses on understanding when ads make sense, how to structure simple campaigns, and how to avoid wasting budget.
Paid Ads 101 teaches you how to approach paid advertising with strategy and intention. This course focuses on understanding when ads make sense, how to structure simple campaigns, and how to avoid wasting budget.
Got a question?
See our FAQs or email us at hello@launchstudio.com
Got a question?
See our FAQs or email us at hello@launchstudio.com
Strategic Ad Foundations
Learn when and why to use paid ads so they support your goals instead of draining budget.
Strategic Ad Foundations
Learn when and why to use paid ads so they support your goals instead of draining budget.
Smarter Budget Use
Understand how to allocate budget and test ads without overspending.
Smarter Budget Use
Understand how to allocate budget and test ads without overspending.
Performance Awareness
Learn how to evaluate ad performance and make informed adjustments.
Performance Awareness
Learn how to evaluate ad performance and make informed adjustments.
Who is this for
Who is this for
I’m a business owner
You’re curious about ads but unsure where to start.
I’m a marketer
You need a clear, beginner-friendly framework for paid campaigns.
I’m a coach or consultant
You want to amplify offers without relying solely on organic reach.
I’ve wasted money on ads
You want to understand what went wrong and how to improve.
I’m a business owner
You’re curious about ads but unsure where to start.
I’m a coach or consultant
You want to amplify offers without relying solely on organic reach.
I’m a marketer
You need a clear, beginner-friendly framework for paid campaigns.
I’ve wasted money on ads
You want to understand what went wrong and how to improve.
Course Overview
You’ll learn how to launch simple campaigns, track results, and refine performance all without unnecessary complexity or jargon.
01
Paid Ads Fundamentals
02
Platforms & Objectives
03
Budgeting & Testing
04
Creative & Messaging Basics
05
Measuring & Optimizing
Course Overview
You’ll learn how to launch simple campaigns, track results, and refine performance all without unnecessary complexity or jargon.
01
Paid Ads Fundamentals
02
Platforms & Objectives
03
Budgeting & Testing
04
Creative & Messaging Basics
05
Measuring & Optimizing
Course Overview
You’ll learn how to launch simple campaigns, track results, and refine performance all without unnecessary complexity or jargon.
01
Paid Ads Fundamentals
02
Platforms & Objectives
03
Budgeting & Testing
04
Creative & Messaging Basics
05
Measuring & Optimizing
Tools
Tools
Ad Planning Tools
Campaign planning templates and goal-setting frameworks.
Ad Planning Tools
Campaign planning templates and goal-setting frameworks.
Ad Planning Tools
Campaign planning templates and goal-setting frameworks.
Testing Tools
Ad testing checklists and budget allocation guides.
Testing Tools
Ad testing checklists and budget allocation guides.
Testing Tools
Ad testing checklists and budget allocation guides.
Optimization Tools
Performance tracking sheets and optimization workflows.
Optimization Tools
Performance tracking sheets and optimization workflows.
Optimization Tools
Performance tracking sheets and optimization workflows.
Chris Bennett
Creative Director
Chris Bennett
Creative Director
Years
12+ years
Expertise
Brand strategy, visual identity, messaging
Industry
Marketing & Creative Services
Years
12+ years
Expertise
Brand strategy, visual identity, messaging
Industry
Marketing & Creative Services
Chris has spent over a decade helping businesses build brands that are clear, confident, and scalable. Their work focuses on aligning strategy with visuals so brands don’t just look good — they make sense.
Chris has spent over a decade helping businesses build brands that are clear, confident, and scalable. Their work focuses on aligning strategy with visuals so brands don’t just look good — they make sense.
