Branding 101
Branding 101
This course goes beyond logos and colors to focus on positioning, messaging, and consistency across every touchpoint. You’ll learn how to create a brand that feels intentional, aligned, and easy to apply.
This course goes beyond logos and colors to focus on positioning, messaging, and consistency across every touchpoint. You’ll learn how to create a brand that feels intentional, aligned, and easy to apply.
Got a question?
See our FAQs or email us at hello@launchstudio.com
Got a question?
See our FAQs or email us at hello@launchstudio.com
Clear Identity
Define what your brand stands for so your visuals and messaging feel intentional, not random.
Clear Identity
Define what your brand stands for so your visuals and messaging feel intentional, not random.
Stay Cohesive
Learn how to apply your brand consistently across social, web, and marketing materials.
Stay Cohesive
Learn how to apply your brand consistently across social, web, and marketing materials.
Stand Out
Understand how to position your brand clearly so the right audience recognizes your value.
Stand Out
Understand how to position your brand clearly so the right audience recognizes your value.
Who is this for
Who is this for
I’M A SMALL BUSINES
Inconsistent brand and unsure how to present.
I’m a coach or consultant
You need a brand that builds trust and clarity
I’m a designer
You want to strengthen your brand beyond just visuals.
I’M BUILDING
You want to build your brand right from the beginning instead of redoing it later.
I’M A SMALL BUSINES
Inconsistent brand and unsure how to present.
I’m a designer
You want to strengthen your brand beyond just visuals.
I’m a coach or consultant
You need a brand that builds trust and clarity
I’M BUILDING
You want to build your brand right from the beginning instead of redoing it later.
Course Overview
You’ll learn how to make intentional brand decisions that scale, so your brand feels clear, confident, and recognizable everywhere it shows up.
01
Branding Fundamentals
02
Brand Positioning Basics
03
Visual Identity Essentials
04
Brand Voice & Tone
05
Applying Your Brand
Course Overview
You’ll learn how to make intentional brand decisions that scale, so your brand feels clear, confident, and recognizable everywhere it shows up.
01
Branding Fundamentals
02
Brand Positioning Basics
03
Visual Identity Essentials
04
Brand Voice & Tone
05
Applying Your Brand
Course Overview
You’ll learn how to make intentional brand decisions that scale, so your brand feels clear, confident, and recognizable everywhere it shows up.
01
Branding Fundamentals
02
Brand Positioning Basics
03
Visual Identity Essentials
04
Brand Voice & Tone
05
Applying Your Brand
Tools
Tools
Brand Strategy Tools
Positioning exercises, brand clarity worksheets, and brand foundations templates.
Brand Strategy Tools
Positioning exercises, brand clarity worksheets, and brand foundations templates.
Brand Strategy Tools
Positioning exercises, brand clarity worksheets, and brand foundations templates.
Visual Identity Tools
Color selection guides, typography pairing frameworks, and visual consistency checklists.
Visual Identity Tools
Color selection guides, typography pairing frameworks, and visual consistency checklists.
Visual Identity Tools
Color selection guides, typography pairing frameworks, and visual consistency checklists.
Application Tools
Brand guidelines templates and real-world usage examples.
Application Tools
Brand guidelines templates and real-world usage examples.
Application Tools
Brand guidelines templates and real-world usage examples.
Chris Bennett
Creative Director
Chris Bennett
Creative Director
Years
12+ years
Expertise
Brand strategy, visual identity, messaging
Industry
Marketing & Creative Services
Years
12+ years
Expertise
Brand strategy, visual identity, messaging
Industry
Marketing & Creative Services
Chris has spent over a decade helping businesses build brands that are clear, confident, and scalable. Their work focuses on aligning strategy with visuals so brands don’t just look good — they make sense.
Chris has spent over a decade helping businesses build brands that are clear, confident, and scalable. Their work focuses on aligning strategy with visuals so brands don’t just look good — they make sense.
