Email Marketing 101

Email Marketing 101

You’ll learn how to create emails people want to open, how to structure campaigns and automations, and how to turn subscribers into engaged customers.

You’ll learn how to create emails people want to open, how to structure campaigns and automations, and how to turn subscribers into engaged customers.

Got a question?

See our FAQs or email us at hello@launchstudio.com

Got a question?

See our FAQs or email us at hello@launchstudio.com

  • Audience Ownership

  • Build a direct relationship with your audience that isn’t dependent on social algorithms.

  • Audience Ownership

  • Build a direct relationship with your audience that isn’t dependent on social algorithms.

  • Intentional Campaigns

  • Learn how to plan and write emails that align with your goals and feel on-brand.

  • Intentional Campaigns

  • Learn how to plan and write emails that align with your goals and feel on-brand.

  • Sustainable Conversions

  • Understand how email supports consistent engagement, launches, and revenue over time.

  • Sustainable Conversions

  • Understand how email supports consistent engagement, launches, and revenue over time.

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Who is this for

Who is this for

I’m a small business owner

You have an email list but don’t know what to send or when.

I’m a marketer

You need a clear email strategy to support campaigns and launches.

I’m a coach or consultant

You want to nurture relationships and build trust over time.

I’m a creator

You rely heavily on social media and want a more stable channel.

I’m a small business owner

You have an email list but don’t know what to send or when.

I’m a coach or consultant

You want to nurture relationships and build trust over time.

I’m a marketer

You need a clear email strategy to support campaigns and launches.

I’m a creator

You rely heavily on social media and want a more stable channel.

Course Overview

You’ll learn how to grow your list, write effective emails, and set up simple systems that work in the background.

01

Email Marketing Foundations

02

List Building Basics

03

Writing Effective Emails

04

Simple Automations

05

Campaigns & Launches

Course Overview

You’ll learn how to grow your list, write effective emails, and set up simple systems that work in the background.

01

Email Marketing Foundations

02

List Building Basics

03

Writing Effective Emails

04

Simple Automations

05

Campaigns & Launches

Course Overview

You’ll learn how to grow your list, write effective emails, and set up simple systems that work in the background.

01

Email Marketing Foundations

02

List Building Basics

03

Writing Effective Emails

04

Simple Automations

05

Campaigns & Launches

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Tools

Tools

  • List Growth Tools

  • Opt-in templates, lead magnet ideas, and signup form frameworks.

  • List Growth Tools

  • Opt-in templates, lead magnet ideas, and signup form frameworks.

  • List Growth Tools

  • Opt-in templates, lead magnet ideas, and signup form frameworks.

  • Email Writing Tools

  • Email structure templates, subject line prompts, and copy checklists.

  • Email Writing Tools

  • Email structure templates, subject line prompts, and copy checklists.

  • Email Writing Tools

  • Email structure templates, subject line prompts, and copy checklists.

  • Automation Tools

  • Welcome sequence outlines and simple automation.

  • Automation Tools

  • Welcome sequence outlines and simple automation.

  • Automation Tools

  • Welcome sequence outlines and simple automation.

Morgan Lee

Marketing Strategist

Morgan Lee

Marketing Strategist

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Years

9+ years

Expertise

Email strategy, automations, copywriting

Industry

Marketing & Online Business

Years

9+ years

Expertise

Email strategy, automations, copywriting

Industry

Marketing & Online Business

Morgan specializes in building email systems that feel personal while still being scalable. Their work focuses on clarity, consistency, and long-term relationship building. With experience across agencies and digital-first businesses, Morgan teaches email marketing in a way that feels approachable and effective — even for beginners.

Morgan specializes in building email systems that feel personal while still being scalable. Their work focuses on clarity, consistency, and long-term relationship building. With experience across agencies and digital-first businesses, Morgan teaches email marketing in a way that feels approachable and effective — even for beginners.

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